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New Collection : Celebrity Brand & Newest Point Makeup Risings at Ulta 🔥 |
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This week's newsletter spotlights 2 new collections. Firstly, we've summarized the viral celebrity beauty brands across major platforms like Sephora and Amazon. Secondly, we analyze the point make up trends at Ulta! |
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Celebrity brands are going viral these days.
Which celebrity has sold over 3 million units of a single product?
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Did you know that 70% of Haus Labs products on Amazon US are eyeshadows in the first half of 2024? Despite that, the blush still ranked top sales rank! |
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In the first half of the year, Tutti Gel-Powder All Over Rouge reached average sales ranking of 62. What are the United States' consumers satisfied point with Haus Labs by Lady Gaga's Blush?
Gel-Powder Hybrid Blush for Defined Cheeks: According to YouTuber PAINTERBYSPENCER, this innovative and trending product not only delivers vibrant color but also sculpts and brightens. It has quickly become a seasonal favorite among consumers for spring and summer. |
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Lady Gaga's journey from captivating stage performances to pioneering beauty products showcases her commitment to innovation. Since debuting her beauty brand, Haus Labs, in 2019, she has introduced a range of lip products and eyeshadows, merging advanced technology with natural ingredients to offer clean, cruelty-free, and 100% vegan cosmetics.
As her brand continues to resonate with consumers, how satisfied are buyers across different e-commerce platforms with Haus Labs' offerings? |
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What about the other popular celebrity brand, like RARE Beauty?
which of her product is the most successful? |
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Indeed, Selena Gomez has established herself as a major force in the beauty industry with her brand, Rare Beauty. Her liquid blush and lip oil have gone viral, generating extensive online buzz and significant consumer purchases. Billboard.com reports that her liquid blush alone has sold over 3 million units.
What is the satisfaction point for consumers across different e-commerce platforms? Sephora, the Soft Pinch Liquid Blush, having 2169 new reviews. In most reviews, consumers say that just 2 dots are enough to create a pigmented blush. Its color, which suits all skin tones, is also one of the product's appealing points.
On the the popular platform, turns out, in amazon, Soft Pinch Liquid Blush Happy shade was on the 3rd rank, while the Soft Pinch Liquid Blush comes in second. |
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Analyst's Pick 👉Trendier has compiled the top 8 most viral celebrity brands across US
e-commerce platforms! |
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COMING SOON
K-BEAUTY TREND SUMMIT 2024 |
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We invite you to our K-Beauty Trend Online Webinar (valued at $190) for free!
Attend to get data-driven insights and access to K-beauty trend-related company information and materials.
RSVP now to secure your spot!
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Key Topics to Watch : Top 10 Keywords Shaping K-Beauty Trends Worldwide The Rising Brands Global Buyers Need to Watch Who’s the Manufacturer Behind the Latest Global Beauty Sensation? Top Ingredients Chosen by Global K-Beauty Shoppers
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Point makeup is becoming a new daily essential in the US.
Which top products are capturing consumer interest? |
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We've identified the top 100 point makeup trends on the Ulta platform for Q2 2024, turns out the top 3 spots are all held by the same brand! |
|  | Between the rank of 28th to 11th, we seen that the lip product and mascara were dominating the point make up category! Based on our analysis, these keywords are trending : #Plumping Lip / #Lash Care 👀 / #Smudge + Sweat-proof Lippie. |
| | Then, which product are on the TOP 3 for Q2 2024? |
|  | Key rising trends to remember includes : 2 out of 3 top products are product associated with brow, accounted for more than 1000+ increase in reviews, each! e.l.f. Cosmetics leads the list with the Pout Clout Lip Plumping Pen, boasting more than 3000+ reviews in the second quarter of 2024
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What are the hottest rising brands and standout products in Ulta’s point makeup lineup for Q2 2024? |
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According to Trendier Beauty’s market research for April-June 2024, e.l.f cosmetics still become the steady brand that leads the point make up category in ULTA.
Here are some of the key trends! Lancôme's hydrating lip balm is on the rise, and the brand ranks second in the brand rankings with over 2,500 reviews. While e.l.f. Cosmetics' total reviews are still below Lancôme's, the brand secured the top spot with a surge of over 9,000 reviews.
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| What is Rising Point Makeup Needs in Q2 2024?ULTA review data shows that the keyword #Noticable was newly mentioned compared to last quarter. But most importantly, the keyword #Plump had the highest mention growth by 616.99% QoQ |
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Top 10 Makeup Categories Shaping the Market in Q2 2024? |
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In Q2 2024, the Point Makeup market saw a 6.41% decline, with 367 fewer products. Lip Gloss led with a 6.75% growth rate, while Lip Balm Treatments rose slightly by 0.25%.
Key categories include Eyeshadow with 470 products, Eyebrows with 417, and Lip Gloss with 332, all showing notable changes. Despite overall declines, Lip Gloss and Eyebrows remain strong contenders! |
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Did you know there’s a marketing keyword with a 1,600% surge in mentions in Ulta’s makeup category? Want to discover the trending keywords in the makeup category beyond plumping lips? Check out the full report in the Trendier Library! |
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Analyst's Pick 👉Trendier has compiled the top 100 point makeup trends across U.S. e-commerce platforms for Q2 2024! |
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