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What's new this week?
Global F/W Lip Trends from 10+ Markets β Here's What's in Demand ππ |
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Trendier AI identified the top-performing F/W lip products across major platforms, one of it being Sephora. Here are 3 key highlights from the analysis:
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According to Sephora's review ranking, the top rising brands in the U.S. are Valentino, HUDA BEAUTY, and Biossance π
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In Q3 2024, there were 3 rising keywords based on trending lip products:
#High-Shine & Nourishing Lip Balm π§, #All-Day Wear π, and #Juicy Lip Oil & Glasses π.
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From affordable Laneige at $18.05 to premium Laura Mercier at $42.75, the top-ranked products cater to various budgets π°
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In Japan, @cosme review data shows that the keyword #Melting was newly rising keyword compared to previous quarter. π―π΅
The most mentioned brand for #Melting was "Ririmew" with the particiular product "Butter Rouge". |
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In South Korea, #Plumping is one of the most mentioned keyword in the moisturizing skincare category, with a 62.90% increase. π°π·
This indicates that many consumers are looking for plumping functions β it seems that lip plumpers are becoming a rising category at OliveYoung. |
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Out of the 100 keywords in Q3 2024, Trendier pick the top 20 to highlight. One of them is the color keyword #Brown, which saw an 83.33% growth compared to the previous quarter. Summer Fridays' lip butter balm is the top product for this keyword, with 11,029 reviews and remained with 1st ranking. |
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More F/W Lip trends from other countries? Click the images below!ππ |
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Indonesia & Thailand's top review analysis from top products in the market π |
Vietnam and Thailand F/W leading lip product and brands π |
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This week's hot trends!
From South Koreaβs celeb-curated list, which one's leading? π |
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What are the rising celebrity-endorsed beauty products in South Korea in Q3 2024?
Turns out, actor Byeon Woo-seok endorsed K-Beauty brand, Physiogel, was newly ranked in reviews in OliveYoung with skyrocketed rank with their Cica Balance Cream compared to the previous quarter! |
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Turns out, celebrity-endorsed K-Beauty products are quite captivating and have gained significant trust from consumers! Here are 4 key insights for brands and retailers:
- "Min Kyung Pick / Yurishop Pick" β Personalized celebrity/influencer picks driving consumer trust.
- Rising Category: Based from the new collection skincare products, face masks are the dominating category.
- Pricing Strategy: top products cater to various budgets, from KRβ©3,800 to KRβ©40,000.
- Discounts (4β5%) and free gifts may contribute to product appeal while maintaining brand value.
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Q3 2024 trends in the celebrity-endorsed products and brands market reveal key opportunities and insights across South Korea. How can brands and manufacturers capitalize on these findings? π
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Keywords Growth: #Influencer are gaining 7.65% increase compare to the previous period π«
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Trend Shift: Wax and Health & Supplement are the categories with the highest product increase, up to 100% π
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Top Categories: Essence/Serum leads with 80 products and the second-highest increase, adding 12 products during this period π
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Trendier AI have comprehensive analysis of trending celebrity-endorsed products in South Korea! ππ°π· |
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Top health & supplement picks by top Korean Celebrity π |
How Korean Celebrities maintain and style their hair & scalp ππ»ββοΈ |
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Stay tuned in our Linkedin:
Behind the trend - 1 minute β° of what's rising these days? |
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The number of products containing #TECA rose by 84% in South Korea! π How does this shift in ingredients affect consumer demand?π€ Also on the next Behind the Trend series, Trendier is going to share about #Eye Serum, the rising category for products under $10. See the full insights on Trendier AI LinkedIn! ποΈ |
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