Keyword Mentions Soar to 225 During Amazon Black Friday and Cyber Monday 📈

Products, ingredients, marketing keywords, and many more!

2025. 2. 5.

We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion + Data.

What’s New?
This Week’s Newsletter Summary

💌 Exclusive Deal for Global Buyer : EYECANDY

Unleash the magic of EYECANDY’s handcrafted hairbrush design

🙌 This Week's Trendier Newsletter

Black Friday Cyber Monday

❓What's next?

Prejuvenation Skincare

K-beauty Trend Summit's Global Buyers Special
2024 The Rising Brand: EYECANDY

Trendier data shows that the keyword "volume" is becoming more popular in beauty reviews, with mentions increasing by 90% on Naver and 9% on Olive Young. This trend is also growing in Japan, the keyword "portable" has been mentioned 2,087% on Qoo10 and is now a new entry on Rakuten. These keywords are closely linked to EYECANDY, Korea’s No.1 best-selling hairbrush.

EYECANDY introduces a hairbrush crafted with precision and care, where every step of the process is done entirely by hand—from attaching each tooth individually to the final packaging. The brand’s Rainbow Eyebrush features uniquely designed S-shaped teeth that gently wrap around the hair, creating a smooth and effortless styling experience.

Since its launch in 2014, EYECANDY has grown into a widely recognized brand, with its hairbrush sold in over 1,500 stores nationwide. Its strong market presence reflects the brand’s commitment to quality and innovation, making it a trusted choice for effortless and effective hair care.

The hairbrush is certified safe, having passed non-detection tests for four major heavy metals and formaldehyde. EYECANDY provides a smooth hair care experience with painless detangling, reduced breakage, restored natural volume, and a light, silky touch.

Discover EYECANDY's Most Relevant Product Through Trendier Data👇

Go to EYECANDY Special Page

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What's new this week?
Massive Surge! 🚀 225 Mentions Across Amazon’s Black Friday & Cyber Monday. Which Keyword Took the Lead?

Trendier AI breaks down the leading Sun Care products on Amazon Black Friday Cyber Monday, revealing 3 key insights:

HARUHARU daily sunscreen has seen a big jump in rankings, moving from 65 to 15. Abib's Sun Protection also rose to number 16, appealing to customers seeking oil control and a matte finish.
Neutrogena’s Face Moisturizer SPF 25 stands out, holding a strong average sales rank of 17.417, making it a top choice for skincare lovers 💧
EltaMD UV Clear Face Sunscreen SPF 46, oil-free sunscreen with Zinc Oxide, skyrocketed to rank 1 for its ability to protect against breakouts and soothe sensitive skin 🧴

During Black Friday and Cyber Monday on Amazon, the keyword #Nourish is gaining momentum in the Hair Care category, securing a spot in the TOP 20 products.

This surge in popularity shows that #Nourish is a top priority as shoppers look for products to keep their hair healthy this holiday season. 🌿✨

Check out the full report here!

In the Digestion Supplement category, the keyword #Immune emerged as the top concern, with 122 mentions.

Meanwhile, #Daily leads as the top marketing keyword with 225 mentions, reflecting a strong focus on daily wellness and health maintenance. 🌱

What is the other rising keyword?

Trendier AI also provides the baby care market. During Amazon's Black Friday and Cyber Monday, several multivitamin and probiotic products for babies saw a rise in popularity. This shift reflects growing concern among parents for supporting their babies with immune-boosting supplements, as well as the increasing demand for products that promote digestive health from an early age.

See how Amazon's Black Friday & Cyber Monday deals are shaping trends👇

Check out the Amazon Black Friday best-selling Diet & Sports Supplement 📈

Discover the top Base Makeup on Amazon Black Friday 🌟

Or, see all Black Friday Cyber Monday collections on Trendier Library!

Upcoming Collection in Trendier Library:
Prejuvenation Skincare💎

In the upcoming Prejuvenation Skincare, Trendier will analyze emerging products and key keywords driving trends in the beauty market. Get the latest insights—sign up now at the Trendier Library!