We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data. 

Greetings! Here’s the latest update from Trendier.

From March 27–30, Trendier will participate in Taipei Beauty Expo 2025 as a seminar speaker, sharing insights on the latest beauty trends and industry innovations.

📅 Date: March 27, 2025

⏰ Time: 15:10 – 15:40 CST

📍 Location: Taipei World Trade Center Hall 1, Stage A

The session will explore K-beauty trends for 2025, including the global rise of acne-friendly innovations, MZ skincare concerns, and many more. It will also highlight emerging product innovations and growing consumer demand, providing valuable insights and strategies rather than just identifying industry challenges.

Stay tuned for more updates! 

In the U.S., cryo (cooling) skincare is gaining traction, especially in the eye care category. Over in Korea, Olive Young highlights products that combine cryo effects with de-puffing benefits, often featuring massage applicators for enhanced absorption. BEWANTS’ applicator eye cream capitalized on this trend, ranking #4 in review rankings in the second half of 2023, solidifying its spot as a go-to for a refreshed, awakened look. ❄️✨

BEWANTS is a highly functional self-care brand pioneering the ‘Slow Aging Beauty’ movement. Rooted in the ‘Beyond Yourself’ philosophy, BEWANTS aligns with the values of skincare consumers in their 20s and 30s who prioritize preventative aging solutions and personalized skincare. By offering targeted care for diverse skin concerns, the brand caters to those who seek value-driven consumption and self-satisfaction through high-performance, results-oriented skincare.

1. From rank 114 to 28, 2aN’s dewy glowy tint has made a huge impact, with users raving about its luminous finish and long-lasting wear. 🏆

2. Alternative Stereo’s Lip Potion Sugar Glaze Tint makes its mark in the top 30, attracting 1,116 reviews with its gorgeous glossy look and perfect color pay-off! 💄

3. New entries like concealers, balms, and eyeliners are making their way into the top 30, driven by their versatility and high performance. 🌟

At Qoo10, the keyword #PDRN surged by 2200.00%, indicating a rising demand for advanced skincare solutions that combine skin regeneration with anti-aging benefits

The most mentioned brand for #PDRN is Innisfree's No Sebum Mineral Powder, recognized for its ability to control shine, minimize pores, and give skin a soft, matte finish that lasts. 🌟

Trendier highlights that Hyaluronic Acid leads the top 5 most-used skincare keywords, with an impressive 4,066 products formulated with this skincare essential. Across 181 different ingredient keywords, it stands out as the go-to solution for boosting moisture retention, enhancing skin elasticity, and promoting a smooth, plump complexion. 💫

• From Foams to Balms 🧼 The Freshly Ranked Cleansers in the U.S. 🫧
• From Oils to Foams 💫 Qoo10 Top 30 Cleansing Care
• and many more!