Mentions of the keyword #Bergamot were rising! We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data. |
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What’s New?
Hair Care Headlines This Week’s Insights |
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🙌 NEW TREND REPORTS
TOP Hair & Scalp care in the global market 🌎 |
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❓What's coming next week?
Fragrance Trend Collection Update – U.S. & Asia
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💌 Exclusive Deal for Global Buyer
9wishes Gains with Rising Hyaluronic Acid Demand |
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Early-Year Keyword Trends
Bergamot Spikes 336% on Amazon U.S. 🚀
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In the early months of 2025, Amazon US customer reviews have revealed notable shifts in consumer priorities within the hair care category. Two keywords stood out significantly in terms of increased mentions:
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#Bergamot surged with a +366.67% (percentage point) increase, marking it the most rapidly rising keyword in hair care product reviews.
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#Anti Aging followed with a sharp +200% (P.P.) increase, indicating rising awareness and concern for aging-related hair issues.
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Cremo was the most mentioned brand in conversations about #Bergamot |
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Cremo emerged as the top brand associated with the #Bergamot keyword. Its standout product, the “Bourbon & Oak Barber Grade 2-in-1 Shampoo & Conditioner”, was the most frequently cited item in reviews, priced at under 10$ |
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While in Japan, we saw mentions of the ingredients Noni Extract are rising in Qoo10 reviews! 🇯🇵 |
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#Charcoal has shown a dramatic rise in mentions, with an impressive +300% point increase, making it one of the most rapidly growing keywords in recent reviews. This surge signals emphasizing detoxification, cleansing, or oil-control benefits. |
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We classified the top 20 rising hair care products based on the number of reviews across two platforms in the U.S. 🇺🇸 |
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Ranking highlights
- amika – Superfruit Star Lightweight Hair Styling Oil
This product jumped 25 ranks to the top spot, priced at $41.80 with 350 reviews. It’s promoted as vegan and clean, offering shine and protection without greasiness.
- Oribe – Supershine Hydrating Shampoo & Conditioner
Both products saw upward jumps (19 and 20 ranks respectively), with 221 and 176 reviews. These premium products, priced over $46, offer deep hydration and luxury appeal.
- Gisou – Honey Gloss Ceramide Therapy Hydrating Hair Mask
A new entry, priced at $39.90, with 143 reviews. Keywords like #Mirsalehi Honey and #Hyaluronic Acid highlight its hydrating, shine-enhancing effects.
- Other notable brands rising in the top 10 include dae, Moroccanoil, Virtue, and IGK
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While in South Korea, we saw unique and fun collaborations making their way into the top hair care product rankings! 🇰🇷 |
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All three products in the Pochacco Limited Collab Silk Therapy series are limited edition Sanrio collaborations, each offered at a significant discount of 33% to 42%. These shared traits highlight a cohesive strategy targeting fans of both Silk Therapy hair care and cute. |
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We published over 10+ reports on this week’s hair care trends — check them all out in the collection page! |
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Discover what's new in K-Beauty before everyone else |
See what’s trending and why it’s flying off the shelves. |
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Uncover cross-market trends from Korea to the US. |
View the newly ranked haircare winners on Amazon |
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Reports Coming Next Week
Fragrance Rising Trends in U.S. and ASIA
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In the latest review analysis for Jan~Feb '25, some juicy surprises are spritzing their way into the spotlight. According to Amazon Fragrance Review Keyword Analysis, #Banana is soaring as the top rising fragrance keyword on Sephora, jumping a whopping +780% in popularity. Meanwhile, #Watermelon has taken center stage on Amazon US, with mentions rising +600% compared to the last period. |
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We’ll be releasing the full fragrance review insights report next week—covering trends, keyword surges, and what they mean for beauty brands and buyers alike.
Stay tuned. You won’t want to miss the next collection we’ve uncovered!
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2025 K-beauty Trend Summit's Global Buyers Special
9wishes Gains with Rising Hyaluronic Acid Demand |
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Positioning itself as a clean beauty brand, 9wishes captures both local and global markets by promoting safe, visible-result skincare. Its products tackle nine essential skin needs, with standout focus on Deep Hydration and Calming.
The brand’s approach is validated by keyword momentum: #Deep Hydration rose by 42.91% and #Calming by 36.49% on Olive Young. Combined with the rising influence of Hyaluronic Acid, 9wishes’ formulation strategy aligns well with current skincare trends—delivering both functionality and emotional benefits for conscious consumers. |
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Hyaluronic Acid continues to dominate consumer preferences, achieving significant quarter-over-quarter (QoQ) growth: +46.88% on Olive Young and an even more dramatic +54.24% on Amazon US. This hero ingredient, central to both 9wishes ampoule and cream formulations, is valued for its deep moisture retention and compatibility with all skin types.
On Olive Young, mentions surged from 13,631 in October to 21,232 in December 2024, while on Amazon US, mentions jumped from 354 to 920 within the same timeframe—evidence of growing international recognition and demand. |
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With rising demand for Deep Hydration benefits and proven ingredients like Hyaluronic Acid, 9wishes is gaining notable traction across key retail platforms.
9wishes offers retailers a data-supported opportunity to tap into fast-growing ingredient trends.
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