Under $15, overperforming: Vitamin B5 takes the spotlight! We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data. |
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What’s New?
Rising Global Products of Affordable Skincare! |
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🚀 Inside Trendier This Month
trendier AI + ChatGPT Bootcamp in Seoul |
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🙌 NEW TREND REPORTS
The Rise of Skincare Under $15 in the US |
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💌 Exclusive Deal for Global Buyer
GREENCOS, fast-rising product maker with K-Local ingredients! |
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🙌 This Week's Beauty Market Update
What's happening in Seoul this May? |
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Trendier AI will host a session on how AI and GPT can support business strategy. It’s open to growth teams (marketing, product, sourcing, etc.) as well as executives and team leads. Guided examples will be provided for GPT first-timers!
🎤 Hosted by: Trendier AI
🗓️ Date: Wednesday, May 28, 2025 (1:00 PM – 5:50 PM KST)
📍 Venue: Event Hall, 3rd Floor, Seoul Textile Center
If you're based in Seoul and interested in attending, please contact us at contact@measurecommerce.ai. For more information, visit the official Trendier AI Bootcamp website or click the button below. |
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New Affordable Skincare Trend Reports
Which keywords are trending in skincare under $15?
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ULTA’s Q1 2025 data highlights key marketing keywords driving top under-$15 skincare products. #Powerful led with a 106% growth, showing strong interest in efficacy-focused claims. Other rising terms like #AllSkinTypes and #Creamy reflect demand for inclusive products and appealing textures. These trends show how language and formulation cues influence consumer interest and product visibility. |
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On Sephora and ULTA, review keyword mentions of #Antioxidant and #NoWhiteCast continued to rise! |
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Review keywords on Sephora show that #Antioxidant saw an 1200% increase in Q1 2025 compared to the previous quarter. Innisfree led the trend with its Sulfate-Free Green Tea Amino Acid Cleansing Foam. According to customer reviews, the product is safe for sensitive skin and does not cause dryness. |
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The keyword #NoWhiteCast also emerged as a rising trend on ULTA in Q1 2025 with 766.67% increase. Neutrogena’s Ultra Sheer Non-Greasy SPF 60 sunscreen stick received the highest number of reviews featuring this keyword. Its ease of use and convenience were key highlights mentioned by consumers. |
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Which ingredient experienced growth of up to 900% in skincare under $15? |
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Within the skincare category under $15 at ULTA, one standout ingredient experienced a remarkable surge in popularity: Vitamin B5, with a growth rate of up to 900%. This spike may be driven by growing consumer demand for multifunctional ingredients known for their moisturizing, soothing, and skin-repairing benefits.
Among the brands leveraging this trend, e.l.f. Cosmetics emerged as the most popular, particularly with its face cream product that continues to receive strong consumer interest. |
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Which brand is trending and dominating? The Ordinary, Sulwhasoo, Tower 28 Beauty, and Caudalie are top performers in Sephora 📈 |
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Key Risers This Month 🚀
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Climbing to #1, The Ordinary leverages its broad 48-product lineup and consistent best-sellers like its $6 Niacinamide serum to maintain dominance through scale and value.
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Sulwhasoo and Caudalie surged into the Top 10 with mini-sized offerings, proving that prestige brands can thrive in the budget space when accessibility meets brand appeal.
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Peace Out and Tower 28 cracked the Top 6 with just one standout product each, while The INKEY List slipped to #2—signaling rising competition and the impact of high-performing hero SKUs.
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We published a collection on this week’s affordable skincare trends — check them all out! |
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2025 K-Beauty Trend Summit's Global Buyers Special
Top Manufacturer with K-Local Ingredients, GREENCOS |
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GREENCOS is a well-known ODM/OEM specialist company that delivers products with innovative technology and stable quality, under the philosophy “Beautiful Changes from GREENCOS.”.
GREENCOS has manufactured products for brands such as Beauty of Joseon, Beplain, and SOME BY MI, which have gained popularity in global markets including the US, Singapore, Malaysia, Vietnam, and Indonesia.
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By blending traditional Korean ingredients like #Ginseng and #Rice with cutting-edge skincare innovation, GREENCOS delivers products that feel both timeless and trend-forward. These K-local ingredients, prized for their natural efficacy, are paired with high-demand functions such as #Tone-Up and #Glass Skin Radiance, features that continue to captivate consumers worldwide. As a result, products developed by GREENCOS have consistently secured top spots in both review and sales rankings across multiple global markets, reinforcing the brand’s position as a leading force in the industry. |
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Global demand for body care—especially acne and breakout solutions—is rising sharply. In the first half of 2024, #BackAcne mentions on Olive Young Korea reviews rose 51.98%, while #Breakout mentions on Amazon US grew 32.22%.
GREENCOS is meeting this demand with easy-to-use, cooling body care products that target body acne and position the brand at the forefront of this trend.
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This Week's Beauty Market Update
COSMOBEAUTY Seoul 2025 is happening this May!
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CosmoBeauty Seoul 2025 is happening this May — here are 3 key highlights:
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📊 Largest edition yet with 421 companies and 605 booths showcasing products from both rising and established beauty brands.
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🎤 Industry seminars, conferences, and the 2025 Rookie of the Year Award will offer fresh insights into beauty trends.
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🎟️ Free entry with pre-registration by Monday, May 26 (on-site registration: 10,000 KRW).
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Trendiersupport@measurecommerce.com4F, LC Tower, 186, Yanghwa-ro, Mapo-gu, Seoul, Korea 04051 +82 070 7014 3010Unsubscribe |
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