We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data. 

In Q1 2025, Sephora’s sunscreen category saw 20 fast-rising marketing keywords, reflecting consumer concerns and product preferences. #Breakouts and #Acne led with a 60% growth rate each, pointing to rising demand for sun care that addresses blemish-prone skin. #All-day at 50% highlights interest in long-lasting protection, while terms like #Premature (42.86%) and #Fine Line (38.10%) suggest anti-aging benefits are also top of mind. These trends indicate that consumers are increasingly looking for multifunctional sunscreens that offer both skin health benefits and lasting wear.

In Q1 2025 on ULTA, #Collagen rose by 2430%, becoming the platform’s highest-growing review keyword. This surge is tied to products like the Naked Sundays' BeautyScreen Peptide Foundation Tint SPF50, a skin tint that offers both SPF protection and collagen-boosting benefits. Much like Sephora’s top-performing hybrid products, it reflects rising demand for multi-functional formulas that enhance skin appearance while providing daily protection.

In Q1 2025, value sets and tone-up sunscreens led Olive Young Korea’s trending suncare products. Round Lab’s Birch Moisture Sunscreen Set topped the list with 1,897 reviews, followed closely by Goodal’s Calming Moisture Sunscreen and Dinsee’s Vegan Tone-up Sunscreen, both offering added gifts or limited editions. Review spikes across brands like d’Alba and Shingmulnara further reflect consumer preference for multifunctional sun care, balancing UV protection, skin tone enhancement, and sensitivity-friendly formulas.

This highlights the growing influence of value-driven bundles, tone-up benefits, and review volume in shaping purchase behavior in Korea’s suncare segment.

Key Takeaways 🚀

• Supergoop! remains the top suncare brand with wide assortment strength, while Ultra Violette made a strong debut at #2 with just 5 multi-functional SPF products.

• Rapid risers like Tatcha (▲9) and First Aid Beauty (▲28) show growing interest in mineral sunscreens and formulas for sensitive skin.

• High-impact single products from brands like Then I Met You highlight the power of focused SKUs with strong skincare benefits and SPF protection.

COSMAX is a leading ODM/OEM manufacturer known for producing globally successful skincare products with a focus on efficacy and innovation. Brands like Numbuz:n, Anua, and Goodal—manufactured by COSMAX—have gained strong traction in international markets such as the U.S., Japan, Singapore, and Vietnam. In H1 2024, their Vitamin C and dark spot care products went viral, topping both review and sales charts, reflecting COSMAX’s ability to deliver high-performing formulas that resonate across diverse markets.

In H1 2024, COSMAX not only captured top spots in global reviews and sales but also ranked as the No.1 manufacturer for the 200 most-reviewed makeup products on Olive Young, firmly establishing its leadership in the K-beauty makeup category.