Round up K-Beauty Mask New Trend 2024 1H We analyze e-commerce data from leading platforms such as Amazon, Sephora, Ulta, Walmart, Target, and Olive Young, encompassing over 1 billion data points. |
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K-beauty mask trends for the first half of 2024!
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Exclusive preview of the report : |
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Trendier AI analyzes trends in sheet masks. PDRN emerged as one of the key trends in the first half of 2024. The growing popularity of PDRN in the beauty industry has expanded to mask packs, signaling opportunities for innovation in the B2B market.
- Salmon-derived PDRN and wild ginseng PDRN, with a unique ingredient focus, target enhanced skin elasticity, improved barrier function, and wrinkle reduction.
- Hydrogel format innovations include vegan certification and low irritation.
- Additional benefits, such as whitening and anti-aging, align with current functional skincare trends.
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Another key trend of the year is the release of modeling packs for home use.
These single-use, individually packaged products can be tailored to address various skin concerns, offering an instant cooling effect and personalized skincare |
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Besides PDRN masks, partial patches utilizing a micro-tip delivery system are trending. These patches deeply penetrate the skin, offering excellent results in improving wrinkles and minimizing pores.
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We analyzed two innovative mask products featuring Micro Tip Wrinkle Patches. These trend patches target wrinkles, enhance elasticity, and provide lifting effects, with a key focus on collagen and retinol micro-tips for effective wrinkle reduction and improved skin elasticity. |
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Skincare trends are moving towards hydrogel masks and melting film products for moisturization, elasticity, and lifting. The Mamonde Flora Glow Rose Marble Pack, with plant-based collagen and hyaluronic acid, offers hydration and a radiant glow. |
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Sourcing Opportunity!
We are also sharing the rankings of sheet mask products in Korea : |
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In the first half of 2024, the South Korean local brand Numbuzin has claimed the top ranks in the sheet mask category, while the global brand Mediheal continues to maintain a strong presence. Discover the full ranking from 1st to 10th in the full report! |
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