A Standout Keyword Climbed 465% in This Fall-Winter! 📈

Products, ingredient, marketing keywords, and many more!

2025. 1. 10.

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K-beauty Trend Summit's Global Buyers Special

2024 The Rising Brand: OAVO

OAVO is a brand that provides unique solutions rather than just creating new products. By looking at the market from a fresh perspective, OAVO offers efficient usage methods at reasonable prices. The brand’s lineup includes the liquid glitter eyeshadow, aegyosal cushion, and cheek cushion, with exciting skincare products coming soon.

OAVO has made a strong impression

at major beauty events in Seoul, Japan, and Hong Kong.

Through its participation, OAVO

continues to build its presence,

offering products that resonate with

international beauty standards.

(Fast Track) Contact OAVO

Discover OAVO’s Most Relevant Product Through Trendier Data👇

Trendier data shows that the "Y3K" style is becoming a popular trend linked to OAVO's products. Meanwhile, trends like the "No-makeup" look and under-eye highlights are gaining popularity in Korea. OAVO is staying ahead by offering products that align with these evolving beauty preferences.

Go to OAVO Special Page

(Fast Track) Contact OAVO

Upcoming: 5 K-Beauty Trends to Watch in 2025 and Asian Market Insights at COSME Week 2025 in Tokyo.

Trendier is sharing insights at COSME Week 2025 in Tokyo Big Sight, Japan on 15 - 17 January 2025, connecting with top industry professionals and exploring exciting new beauty and cosmetics market opportunities!

Key Points :

2025 Trends based on over 40 million consumer review
Strategies for the international expansion of J-Beauty

Be sure to visit Trendier's booth at CIFG-3 to receive your exclusive trend report!

For more information, visit COSME Week website!

What's new this week?

Eyes are the new canvas, as the latest makeup trends ignite a new beauty revolution. 465% growth for a keyword—Are you ready to uncover the buzz? 🔍

Trendier AI analyzes the leading Eye Makeup Trend products across major platforms, including Coupang. Here are three key highlights from the data:

Merzy is dominating the eye makeup trend, with its eyeliner and brow pencil products stealing the spotlight! 👀
Eye makeup just got a major refresh, with 8 new products making their way into the Top 20🏆
Espoir Brow Pencil rose from rank 83 to rank 19, growing fast and getting more attention.

In Qoo10 Japan, the keyword

#Pigment rose by 465% compared

to the previous period. 🇯🇵

The rising product related to

#Pigment was soaddicted's Lash

Addict Advance Eyelash Serum.

Check out the full report here!

In Korea, #Soft Look has emerged as a rising keyword this period compared

to the last. 🇰🇷

Among the brands driving this trend, Missha stands out as a leader, with its Modern Shadow 32 Color palette

being the most popular product

for this trending keyword.

See the full K-Beauty analysis!

Out of 20 rising keywords at Sephora, Trendier highlights #Luxurious as the top performer. Other rising keywords include #Red and #Award-winning, reflecting the growing demand for products that combine vibrant color with high quality.

These are top-color keywords from

Yves Saint Laurent products

stand out for the #Luxurious.

This indicates that in the eye makeup category, consumers are increasingly seeking high-end or top-quality products.

See the full report!

In Q3, the eyeshadow palette category in Korea grew by an impressive 27%, while in Japan, the eyeshadow base category saw a 14% increase. This strong growth shows that eyeshadow is the fastest-rising category in eye makeup, shaping emerging trends

in the market✨

Click to Access the Full Report!

Find out how Eye Makeup Trend stacks up in US and Japan👇

U.S. most review keywords from top products in the market📈

Eye makeup newly launched from leading products in Japan beauty market🌟

[Follow Event 🎉]

Follow Trendier AI' new X account to get k-beauty trend report!

We’re excited to introduce our new social media platform, X! This account will be your go-to for the latest and fastest updates on our data and services. Stay tuned for real-time announcements on our data expansion across both platforms and countries.

Follow Trendier AI's new X account and get the passcode for the exclusive
K-beauty new mask trend report.

This event lasts until January 30, 2024, and is applicable to all Trendier AI users.

1. Follow trendier AI X

2. Get the passcode

Follow these steps: Click 1, then 2 to get the passcode.

Additionally, You can view the upcoming data launch schedule on Our Data Page!
If you don’t see what you’re looking for, feel free to reach out to us X!

Upcoming Collection in Trendier Library: Diet Health Supplement💊

In the upcoming Diet Health Supplement content, Trendier will analyze emerging products and key keywords driving trends in the beauty market. Get the latest insights—sign up now at the Trendier Library!