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The largest 3 week online event
K-BEAUTY TREND SUMMIT 2024 |
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Event Highlights : Trend: K-beauty Trends in the Global Market Part 1: Emerging K-beauty Trends Global Buyers Should Watch Part 2: K-beauty Trends by Major Channels Globally
Brand: The Rising Brands Global Buyers Should Watch Part 1: Global Rising Brands Part 2: Promising Rookie Brands
Manufacturers: The Power Behind Global Hit Products Part 1: Leading Manufacturers in K-beauty Part 2: K-ingredients Solutions for Global Consumer Needs
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We also encourage you to apply as our VIP guest, with the regular ticket price of $190 USD waived. Please apply using the form below, and a confirmation email will be sent to you if you secure the VIP spot. |
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Which skincare product jumped 733 ranks during the last Amazon Prime Day? 📈 |
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This week's newsletter spotlights 2 new collections. Firstly, we've summarized the Amazon Prime Day trends. Secondly, we analyze the Beauty Device trends in the global market! |
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Key Highlights from Amazon Prime Day!
Explore more interesting findings from our newest collection.
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Amazon Prime Day is one of the biggest sale days, held on July 16-17 every year. During this sale, the K-Beauty brand Peripera, with its Ink Mood Glowy Tint, climbed up 209 ranks, reaching an average sales rank of 4. In the point makeup category, eye makeup dominated. Curious about the full list? |
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Let's take a look at the top 10 out of 50 skincare and face masks that were the most popular on Amazon Prime Day, most of which focus on hydration & skin repair, evening out & covering skin tone, and reducing blemishes. The leading brands among them are: |
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Additionally, from the analysis of top Sun Care products during Amazon Prime Day, the keyword #Aging became one of the main skin concerns for consumers. This is accompanied by the top efficacy keyword #Firmness. Are consumers looking for sun care treatments for mature skin? See the full keyword analysis by clicking the image above! |
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| What is Rising Hair Care Products on Amazon Prime Day?
With an average sales ranking of 1, products from Lottabody managed to reach the 4th position.
Also with Coconut as the main ingredient, what is the appeal to consumers? |
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What about body care, one of the categories favored by consumers? Which brands and functions were the highlights on Amazon Prime Day? 🧴 |
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The key to understanding the body care trends is identifying which brands and items are the dominant players!
Did you know there are some common main points among the top body care products during Amazon Prime Day? Body care products that result in soft and glowing skin are highly sought after by consumers. Anti-aging is also becoming a popular feature in body care products.
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Analyst's Pick 👉Trendier has also compiled a list of fragrance products that were top performers on Amazon Prime Day! Click the image to see the report. |
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Beauty Device Trends Worldwide
What Beauty Gadgets Are Taking the World by Storm? |
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Technology has advanced significantly, with beauty devices increasingly available on global e-commerce platforms. In Korea, there's even an electric face mask in the shape of Hello Kitty from the brand Geske, which has managed to reach the 18th sales rank. Clinic-like treatments can now be done at home starting from KRW 52,000 (US$ 39). So, which products are popular among consumers?
Let’s take a look at beauty device trends in the market around the world! 🔥 |
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| The Rising Beauty Device Needs in 1H 2024 in Korea! 🇰🇷Naver Korea review data shows that the keyword #Stinging is a rising keywords, with 526.67% growth rate compared to the previous 6 months. The most mentioned brand for #Stinging was Centellian24! |
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 | While in the US, among the top beauty device products, here are the key points to note! 🇺🇸 |
| | | How about Korea? Turns out #Meditherapy is trending! 🇰🇷 |
|  | Let’s compare the positive & negative review of this trending lip product : Positive reviews highlight that this product is cost-effective and easy to use, especially for beginners, resulting in glowing skin. Negative reviews note that people with oily and troubled skin may not be suitable for using this product.
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We identified the rising beauty device in @cosme, one of the biggest e-commerce platform in Japan. Which product are rising? |
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Pay attention to these key points: Lift is mainly mentioned efficacy in the products’ top keywords. JPY 26,180 (US$ 183) is the most affordable price for these rising products; according to reviews, consumers are happy to purchase at this price. The face is the main function of 2 out of the 3 products mentioned above, while the other one can be used for the scalp.
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Top 30 Products Shaping the Beauty Device Market in @cosme? |
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Want to discover the trending items in the Beauty Device category in Japan? Check out the full report in the Trendier Library! |
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Analyst's Pick 👉Trendier has compiled the 10 most popular beauty devices for the first half of 2024 in South Korea. Click the image to see the report! |
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