 |
The largest 3 week online event
K-BEAUTY TREND SUMMIT 2024 |
 |
Event Highlights : Trend: K-beauty Trends in the Global Market Part 1: Emerging K-beauty Trends Global Buyers Should Watch Part 2: K-beauty Trends by Major Channels Globally
Brand: The Rising Brands Global Buyers Should Watch Part 1: Global Rising Brands Part 2: Promising Rookie Brands
Manufacturers: The Power Behind Global Hit Products Part 1: Leading Manufacturers in K-beauty Part 2: K-ingredients Solutions for Global Consumer Needs
|
|
|
 |
We also encourage you to apply as our VIP guest, with the regular ticket price of $190 USD waived. Please apply using the form below, and a confirmation email will be sent to you if you secure the VIP spot. |
|
|
|
What marketing keywords in multifunction product saw a 200% increase in the last quarter? 🔥 |
|
This week's newsletter spotlights 2 new collections. Firstly, we've summarized the Multifunction or multiuse trends. Secondly, we analyze the lip trends in the global market! |
|
|
The Battle of Multi-Use Makeup Trends!
Explore more shocking facts from our newest collection.
|
 |
Consumers are increasingly drawn to multifunction or multiuse trends with more than 1 benefits in 1 product. In Sephora US, Makeup by Mario’s SoftSculpt Multi-Use Bronzing & Shaping Serum is gaining popularity, ranking 2nd in Q2 2024, with reviews increasing to 288. Did you know there is rising interest in category? |
|
 |
Take a look at Sephora’s Trending keywords Seen in #Multiuse products! here are the 2 NEW and 3 RISING keywords that highlights Q2 2024 in the category : Aging (NEW) Detox (NEW) Healthy (150%) Youthful (100%) Sunkissed (33.33%)
|
|
|
 |
Additionally, did you know that In the multi-use makeup category at Sephora US, #highlighter products have the highest total reviews compared to other products, even though their average price is significantly higher? Check which category dominates the multiuse make up in Sephora by clicking the image above! |
|
| What is Rising Multiuse Make Up Needs in Q2 2024?
Amazon & Sephora review data shows that the keyword #Dupe was rising compared to last quarter.
It had the highest mention growth by 700% QoQ! |
| |
|
|
|
|
|
|
|
|
|
|
|
What about Korea, one of the leading country for beauty trends? What are the top 30 multi-use rising products in Q2 2024? 🇰🇷 |
|
 |
The key to understanding the multi-use trends is identifying which brands and items are the dominant players!
In Korea, did you know that these 2 main points are common in the new and rising beauty supplements products of Q2 2024? Make up that gives skincare effects is highly rising. Multi-use that can be used as blush, eyeshadow and highlighter - but at the same time provides hydration is rising.
|
|
|
|
Analyst's Pick 👉Trendier has compiled the market face off betwen multi-use product trends in South Korea and US! Click the image to see the report. |
|
| |
|
|
|
|
|
|
|
|
|
|
A Global Snapshot of Lip Product Trends
Which lip product is creating a buzz around the globe? |
 |
The top rising keywords at Sephora are #Mess-Free (up by 200%), #Flaky Skin (up by 100%), and the ingredient #Rice (up by 100%). Additionally, did you know that #TravelFriendly and #LacticAcid are also new rising keywords?
Let’s take a look at more lip trends in the market around the world! 🔥 |
|
| The Rising Lip Makeup Needs in Q2 2024 in Singapore! 🇸🇬Shopee Singapore review data shows that the keyword #Brown Skin is a new keyword that doesn’t exist in the last quarter. The most mentioned brand for #Brown Skin was Rom&nd in Singapore! |
| |
|
|
|
|
|
|
|
|
|
|
 | While in the US, Among the top lip products, here are the key points to note! 🇺🇸 The ingredient Peptide is rising in popularity, as consumers love to use this ingredients on a daily basis. Both trending products provide hydration, as many of these keywords are seen in the review section.
|
| | | How about Korea? It turns out that #Lilybyred is trending! 🇰🇷 |
|  | Let’s compare the positive & negative review of this trending lip product : Positive reviews highlight that the product stay moist for a long time and provide blurry effect, while it’s still lightweight. Negative reviews note that the actual colors are quite different from the internet.
|
| |
|
|
|
|
|
|
|
|
|
|
|
We identified the rising lip make up in Rakuten, one of the biggest e-commerce platform in Japan. Which product are rising? |
|
 |
Pay attention to these key points : Pink is mainly mentioned color in reviews of rising product. YSL Lipstick, the luxury US brand, ranks 1 and is also trending in South Korea K-Beauty brand Rom&nd products dominates the 30 ranks in Rakuten
|
|
|
Top 30 Products Shaping the Lip Market in Sephora and Ulta? |
|
|
Want to discover the trending items in the lip make up category beyond oil trends in US? Check out the full report in the Trendier Library! |
|
|
|
Analyst's Pick 👉Trendier has compiled the top lip makeup trends in Southeast Asian countries. Click the image to see the report! |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
To make sure you get all of Trendier’s e-mails : Reply ‘yes’ to this e-mail If this e-mail lands in your Spam or Promotions folder, please move it to your ‘Primary’ inbox. If you don’t do the above, you may not receive any of our e-mails. Doing one of the above will let your e-mail provider know that you want to receive our e-mails.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
