We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data. 

CosmoBeauty Seoul 2025 is happening this May — here are 3 key highlights:

• 📊 Largest edition yet with 421 companies and 605 booths showcasing products from both rising and established beauty brands.

• 🎤 Industry seminars, conferences, and the 2025 Rookie of the Year Award will offer fresh insights into beauty trends.

• 🎟️ Free entry with pre-registration by Monday, May 26 (on-site registration: 10,000 KRW).

💡 Cross-Retailer Takeaways

• Strawberry dominates across both platforms, indicating a universally resonant scent profile.

The previous ones were rising keywords, while these are the most used. Between January and February 2025, #Vanilla led #Scent with 567 mentions, followed by #Jasmine (544), with #Coconut and #Grapefruit trailing. In #Marketing, #Natural topped with 353 mentions, ahead of #Iconic, #Vegan, and #Juicy.

Forment emerged as the top brand associated with the #Powdery keyword. Its standout product, the “Forment Signature Perfume”, was the most frequently cited item in reviews, priced at under 39,000 KRW.

• Vanilla, oriental, aquatic, and spicy notes remain popular and body mists hold their own against Eau de Parfums.
• Most top-reviewed items fall between $10–$25. Niche picks like PHLUR ($38) still attract loyal fans.

📊 Sneak Peek: Trending Fragrance in rank 2 and 3 in Amazon!

Based on recent review growth, Sol de Janeiro Cheirosa '62 Mist ranks 2nd with 286 reviews, followed by Al-Rehab Choco Musk in 3rd with 236. Despite offering 0% discounts, both SKUs show strong organic traction—valuable indicators for retail and inventory strategy.

K-Brand Forment remains the undisputed leader in Olive Young's fragrance category, with over 3,000 reviews in just two months and 22,000+ in total. Lanvin climbed to 2nd place, powered by gift set discounts (up to 48%) and a wide product range. Luafee slipped to 3rd but still holds strong customer interest.

Key risers this month include:

• Calvin Klein (▲5): Gained traction with value bundles and 25 diverse SKUs.
• Afterblow (▲7): Gained popularity through K-pop tie-ins and versatile scents.
• The Face Shop (▲28): The biggest jump, boosted by influencer Gyubin’s pick.

Noteworthy insights:

• Chloé offers the widest range (34 SKUs), showing broad appeal.
• Lanvin Éclat d’Arpège and Calvin Klein CK One featured as top rising products.
• Celebrity endorsements and discounts played a major role in growth.

LoloVegan is a clean, vegan skincare brand created for sensitive skin, free from 20 harsh ingredients and allergens. All products are cruelty-free and made in GMP-certified facilities, reflecting a strong commitment to safety and ethics.

One of the hero products, The Baku Firming Serum combines bakuchiol with micro-liposome cica and vegan peptides to smooth skin texture and improve firmness. LoloVegan's commitment to clean beauty ensures all products are free from harmful ingredients, vegan, cruelty-free, and produced in GMP-certified facilities, reflecting their dedication to ethical and effective skincare.

LoloVegan's Bakufirm uses Bakuchiol — and it’s rising fast! 🌱
This vegan alternative to retinol is trending not only in Korea but across Southeast Asia.

• In Korea (Olive Young Q4 2023): Bakuchiol jumped 40 ranks, now in 23 products.

• On Shopee SG (Q4 2024): Up 18.6% QoQ, featured in 51 products.

• Loved for being gentle, non-irritating, and plant-derived — perfect for sensitive skin.

Bakuchiol is no longer niche. It’s going global!