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The largest 3 week online event
K-BEAUTY TREND SUMMIT 2024 |
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Event Highlights : Trend: K-beauty Trends in the Global Market Part 1: Emerging K-beauty Trends Global Buyers Should Watch Part 2: K-beauty Trends by Major Channels Globally
Brand: The Rising Brands Global Buyers Should Watch Part 1: Global Rising Brands Part 2: Promising Rookie Brands
Manufacturers: The Power Behind Global Hit Products Part 1: Leading Manufacturers in K-beauty Part 2: K-ingredients Solutions for Global Consumer Needs
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We also encourage you to apply as our VIP guest, with the regular ticket price of $190 USD waived. Please apply using the form below, and a confirmation email will be sent to you if you secure the VIP spot. |
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Face Mask dominated 31.7% of the market at Sephora US in Q2 2024! 💁🏻♀️ |
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This week's newsletter spotlights 2 new collections. Firstly, we've summarized the Overnight Mask trends in the global market. Secondly, we analyze the K-Hair Loss & Slugging trends! |
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Global Skincare Sensation: Overnight Mask
Which overnight mask is creating a buzz around the globe? |
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For Overnight Mask, the top rising keywords at Sephora are #Peel (up by 20%), #Essence (up by 16.67%), and #Renewal (up by 14.29%). Additionally, did you know that #Dullness and #Dryness are the top skin concern keywords for overnight mask?
Let’s take a look at more overnight mask trend around the world! 🌏 |
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| The Rising Overnight Mask Needs in the US! 🇺🇸Sephora US review data shows that the keyword #Aging is a new emerging keyword that doesn’t exist in the last quarter. The most mentioned brand for #Aging in Sephora was Tata Harper! |
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Among the top Overnight Mask products in South Korea, here are the key points to note! 🇰🇷 Three sheet mask brands that rose in Q2 are: The Saem, RoundLab, and Torriden. One mask product can have various variants and functions suited to the needs of consumers' skin.
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| | How about Japan? It turns out that #VT Cosmetics is leading! 🇯🇵 |
|  | Let’s compare the positive & negative review of this trending lip product : Positive reviews highlight that the product is soft and helps the eye area become firmer. Negative reviews note that the product is too sticky in the container but falls off immediately from the face.
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We also identified the rising Overnight Mask in Qoo10, one of the biggest e-commerce platform in Japan. Which product are rising? |
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Pay attention to these key points : CICA is mainly mentioned ingredients keywords of the top rising products Moisturizing is the main efficacy offered by the top rising products K-Beauty brand VT Cosmetics products dominates the 20 best seller sheet mask in Qoo10
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Top 30 Products Shaping the Overnight Mask Market in ULTA and Amazon US? |
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Want to discover the trending items in the overnight mask category in the US? Check out the full report in the Trendier Library! |
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Analyst's Pick 👉Trendier has compiled the top overnight mask trends in Southeast Asia countries. Click the image to see the report! |
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What’s Hot in Korean Hair Care!
Explore more interesting facts from our newest collection.
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Currently, more and more consumers are focusing on taking care of their hair, even treating it like they would for their face! In OliveYoung Korea, LaboH’s collaboration with MyMelody with their Capsule Treatment is gaining popularity, ranking 1st from May to July 2024, and received 234 reviews during that period. Besides hair loss care, have you ever heard of hair slugging? |
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Take a look at OliveYoung’s trending keywords seen in #Hair Care products! here are the 5 RISING keywords that highlights Q2 2024 in the category: Cooling (63.44%) Oil (41.95%) Cool (35.09%) Styling (34.27%) Volume (28.84%)
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Additionally, shampoo is the category with the highest number of products and reviews. Interestingly, two other hair care categories have the highest growth rate! Check out which category is leading the growth rate on OliveYoung by clicking the image above! |
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| What is Rising Hair Slugging Needs in Q2 2024?
OliveYoung and Naver review data show that #Cooling was the fastest-rising keyword compared to the last quarter.
It had the highest mention growth by 62.20% QoQ! |
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How about hair loss care? What products and brands are trusted by consumers and made it into the top 30 in South Korea? 🧐 |
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The key to understanding the hair loss care trends is identifying which brands and items are the dominant players!
In Korea, did you know that these 2 main points are rising in the top hair loss care products of Q2 2024? Many K-hair care products offer anti-aging functions for the scalp to prevent hair loss. The scalp is important; keeping it fresh and soothed is the main focus for treating hair loss.
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Analyst's Pick 👉Trendier has compiled a more in-depth explanation of K-Hair Slugging and its top products! Click the image to see the report. |
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