3 Key things investors are looking for
in beauty companies 🔍

“Focus on a niche, instead of trying to appeal to everyone” - Claire Chang

in the online summit, Claire Chang, Founding Partner at igniteXL Ventures, shared
3 key tips for brands that want to expand to North America :

1. Recognize the U.S. is a BIG market. It's essential to understand the scale and diversity of the U.S. market.

2. Focus on a niche. Instead of trying to appeal to everyone, it's more effective to target a specific segment.

3. Understand your core customers. Spend time identifying and understanding who your brand's core customers are.

In the full conversation, Claire also discusses common mistakes K-Beauty brands make when entering the U.S. market, whether K-Beauty's success in the U.S. is sustainable or just a temporary trend, what investors are looking for in beauty companies, and more.

This Week : Spotlight on 2024’s
Fastest Growing K-Beauty Brands 🚀

Coming Soon : The Journey of K-Beauty from Seoul to Global Impact 🇺🇸

“Beyond just being a large market, the U.S holds significant global influence” - Dino Ha

In the online summit, Dino Ha, CEO at MEMEBOX, shared some 5 insights to understand the US market and its costumers :

1. The U.S. market is 5-10 times bigger than Korea

2. Consider diverse U.S. skin tones and preferences.

3. 84% of commerce remains offline; omnichannel strategies work best.

4. Older K-beauty trends perform better in the U.S. than the latest ones.

5. Target and the Midwest reflect the U.S. market better than LA or Sephora.

Who are the 3 rising indie K-Beauty brands you need to know now? 📈

THOME

THOME is a 15-minute, once-a-week skincare program that brings professional-level "Glazed Skin" results at home, offering the same high-performance benefits as aesthetic or dermatological treatments.

Global Skincare Trend #Glass Skin #Exfoliating

ONGREDIENTS

Ongredients is a korean beauty brand that prioritizes the essence of each product, featuring only one main ingredient, to promote skin health and beauty.

SkinBarrier Rising Keywords #Innerglow

BEWANTS

Bewants is a Korean skincare brand focused on highly functional self-care with a "Slow Aging Beauty" concept and a "Beyond Yourself" brand slogan, appealing to the values pursued by skincare consumers aged 20 to 30.

Global Eyecare Trend #Cryo #Depuffing #Exfoliating

Watch the full session of the K-Beauty Trend Summit  
If you have more than 5 people on your team, you can receive a special ticket to the
K-Beauty Trend Summit, including all presentation materials, valued at $190 USD.